Best Marketing Books 2020

“This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way – The Financial Times Book of the Month”

-The Financial Times

The true north of marketing has flipped. However, from the book summary of ‘This is Marketing’, you can discover how to make the impact you seek.

“Hooked: How to build habit-forming products is a must-read for everyone who cares about driving customer engagement.”

–Eric Ries, author of The Lean Startup

The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.

“Be prepared to have your cherished beliefs overturned.”

-Spectator Business

Buyology is the subconscious processing of thoughts, feelings, and desires that ultimately drives purchasing decisions. Put more simply, it’s the science of relating emotions to buying. It explains why traditional research methods of marketing aren’t working.

“Seth Godin is the ultimate entrepreneur for the Information Age.”

— Business Week

Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.”

-David Bohnett, Chairman and Founder of GeoCities

In this book summary of ‘Positioning: The Battle for Your Mind’, you learn about what you do to the mind of the prospect.

“A refreshingly honest reminder of the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do.”

– Bill Gates

Everyone has heard of Nike. Of course, you may have one in your closet. Do you know this iconic brand and creator’s history?

“Controlling traffic is the holy grail for any profitable business. This book is the online formula to create the attention every product needs to thrive.”

— Steve J. Larsen

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. This book is all about traffic and how to get people and customers to you.

“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.”

— Charles Duhigg, author of the bestselling The Power of Habit

Virality isn’t born; it’s made.
Contagious analyzes the traits and characteristics that viral products, ads, and ideas all have in common.