The MBA reading list as per the top B-schools

“At Asana, we’ve been lucky to benefit from Eric’s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business.”

-Dustin Moskovitz, co-founder of Facebook and Asana

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.

“This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame.”

-Forbes

The Art of Winning an Unfair Game. How to employ numbers to get the best performance and how perpetuated mistakes can be eliminated.

“Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!“

You can go after the job you want—and get it. You can take the job you have—and improve it. And you can take any situation—and make it work for you! This book will teach you Six ways to make people like you, Twelve ways to win people to your way of thinking and Nine ways to change people without arousing resentment.

“A book CEOs can’t wait to buy.”

–USA Today

The good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years. Also, learn the myths that businesses rely on to succeed.

“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.”

-Business Insider’s Best Business Books of 2014

The most valuable book on startup management hands down. It provides a view of the challenges that may occur while running a business.

“The book is rich with insider lore as well as the closed-door dramas of partnership clashes. Ellisa’s experience graced him with a sure hand in writing about the world of traders, analysts, and dealmakers.”

-New York Times Book Review

Charles D. Ellis reveals the secrets behind Goldman Sachs’s continued success through many life-threatening changes.

“Young’s take on advertising in the digital age is a terrific book and an accessible text on the state of digital marketing beyond advertising. He has created a substantial book that stands on its own.”

–Choice

Worldwide non-executive chairman of Ogilvy & Mather provides top insider secrets and strategies for successful advertising in the Digital Revolution.

“An entertaining tour of the many ways people act against their best interests, drawing on Ariely’s own ingeniously designed experiments. . . . Personal and accessible.”

-BusinessWeek

When people work for a cause or do a favor they make more of an effort than when they are paid

“The key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins.“

-Forbes

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. By now, you must know the 4Ps of marketing. This book is about to teach you the 5th P – Purple Cow.

“A book to read, to cherish, to debate, and one that will ultimately keep the memories of the victims alive.”

-John Boyne, author of The Boy in the Striped Pyjamas

It is Man’s constant search for meaning that allows him to survive even the most brutal, the most degrading situations in his life.